This is a wireframe for a product page using existing graphics and copywriting. The page had previously been overloaded with a little too much copy and too many graphic elements, resulting in distraction and a low conversion rate. 

To revamp this whole product page, my client and I researched high-converting product pages of similar products and noted how different elements were arranged strategically. We also noticed that some details weren’t necessary for customers to see in order to purchase the product.

Once we figured out which product details were vital to the customer, how the color of different graphics affected buyer decisions, and how much copywriting was necessary without going overboard, we began the redesign process. 

This redesign, along with updated copywriting and new Facebook ads resulted in sales of this product going up 3x.

Do you need a new website for your business that you actually love and is designed to convert?